DIGITAL MARKETING CAMPAIGN PLANNING & MANAGEMENT

Campaigns that bring Results

Most organizations have extensive marketing campaigns aimed at market penetration and creating a brand or product awareness. But, these campaigns seldom make much impact due to the ineffectiveness in planning. The Digital PR team at EveMarg, creates a campaign based on a solid foundation of extensive research and based on the knowledge gathered, we develop messaging, and define the metrics and forecasting.



Planning a Marketing Campaign

Planning a marketing campaign is necessary to ensure that it makes the desired impact. The marketplace is crowded with several competitors. Therefore the planning should be done in such a way that the marketing initiatives emphasize the uniqueness of the brand and stands out amongst the crowd. With the technological revolution, more and more organizations are now looking beyond conventional mediums of marketing and are now focused on digital marketing campaigns. In order to formulate a digital marketing campaign that is in perfect alignment with the objectives of the business, organizations need to have an in-depth idea about the functioning of digital channels. This is an area where EveMarg can be of assistance.

Campaign Measurement

The success of a digital marketing campaign depends on how the campaign is managed and effectively executed. Organizations create detailed campaign plans but fail in effective execution due to the lack of appropriate resources (manpower, budget) or due to lack of coordination between teams. EveMarg, armed with years of experience and with the help of their robust team of managers are able to facilitate effective digital marketing campaign management. Our experts are well-versed with the intricacies of managing digital marketing campaigns and have executed several such campaigns successfully in the past.

  • Ideation, research and goal setting
  • Developing and testing the landing page for your digital marketing campaign
  • Tracking goals
  • Announcing the campaign on social media
  • Nurturing leads
  • Segmenting the audience
  • Developing Content
  • Email automation
  • Personalized messages
  • Communication through multiple channels
  • Marketing analysis
  • Re-Targeting Campaign Management
  • Nurturing Strategy
  • SEO Tactics
  • Paid Media Management
  • Social Media Strategy

We develop a Campaign Strategy and Measure continuous

EverMarg offers you a full-fledged, bespoke digital marketing strategy based on the company’s objectives. Our campaign planning consists of the following activities.

  • Approach
  • Defining Campaign objective to help measure your campaign success
  • Key messages that you wish to convey to your target audience
  • Channel selection to deliver your key message to your target audience (e.g. PPC marketing, email marketing)
  • Campaign Assets such as the content used across selected channels
  • Marketing measurement detailing the metrics used to evaluate the success of campaign
With the help of a marketing audit, we are able to identify the effectiveness of an organization’s promotional initiatives. Ensuring the effectiveness of marketing initiatives is imperative to create awareness and achieve the target sales and profit levels..

B2B, B2C, StartUps, C2B, C2C

Our digital marketing campaign is based on the online business model. The marketing strategy could be diverse for business-to-business (B2B) and business-to-consumer (B2C) similarly, consumer-to-business (C2B) and consumer-to-consumer (C2C) may also require a different strategy and thereby different campaign. Therefore, prior to campaign planning, our EveMarg experts thoroughly research your business and develop campaigns based on the following features

  • Research & setting standards
  • Competitor Analysis
  • Selecting and forecasting metrics
  • Keyword research
  • Analyzing the market opportunity
  • Online marketing plan
We work closely with your team to understand both long and short term goals for marketing and sales and the role expected to be played by the EveMarg team.





GET STARTED WITH EVEMARG

We enable organizations to create cohesive digital marketing campaigns that will highlight the uniqueness of the product and help the product to be distinctly recognized by the target customers.








CONTACT NOW